Turn your clinical expertise into an online program—and build an income stream beyond 1:1 appointments.
The Incubator is an 8-week implementation program to help you validate, create, market and sell your online program—with weekly group coaching, tech support and your own mentor.
Doors close Friday 9 October at 9pm AEDT.
The Incubator has helped 500+ clinicians learn how to validate, create, market and launch online programs of their own.
There has to be a better way to use everything you know.
You’ve spent years building expertise.
But in traditional clinical work, your income and impact are still largely tied to your available hours. More people usually means more appointments. More income usually means more of you.
And that idea you’ve had for a course, group program or educational offer keeps getting pushed to “when things calm down.”
They rarely do.
What if instead…
You could turn your expertise into something you create once and deliver to many.
You could reach people beyond the limits of your diary.
You could build another stream of income without adding another day of clients.
And you could do it in a way that respects the professional boundaries that matter in your field.
An online program is one way to let your expertise create value beyond your presence.
You shouldn’t need another degree in internet business to turn that knowledge into something scalable.
The challenge is knowing:
- What should you create?
- Will people actually buy it?
- How do you package and price it?
- Where are the professional boundaries?
- What tech do you actually need?
- And how the hell do you market & sell the thing?
That’s what The Incubator was built for.
This is not another course about how to create a course.
The Incubator is an 8-week implementation program where you build your online program with us.
- Validate it.
- Design it.
- Make it scope-safe.
- Build it.
- Launch it.
The goal isn’t to give you more information.
The goal is a real program you can confidently market and sell.
Built by a clinician who had to figure this out the hard way.
Hi, I'm Dr Hayley Kelly.
Clinical Psychologist · PhD · ICF-accredited coach · Founder of Therapists Rising · Host of the Therapists Rising podcast
I know what it is like to hit the ceiling of a career where your income, impact and time are tied together.
Online programs changed that for me.
They've allowed me to support more than 10,000 therapists, generate multiple millions in revenue, travel with my family and build a way of working I genuinely love.
But I did not start with a neat little roadmap. I pieced it together through trial, error, generic business advice, tech headaches and plenty of “surely there is an easier bloody way to do this” moments.
The Incubator is the easier way I wish I had.
It brings the business strategy together with the realities of being a clinician — and surrounds you with support while you implement it.
Whether you're starting from...
You have an idea — but haven't managed to turn it into something sellable.
“This is the first program that's actually helped me turn an idea into a real, sellable course — and I did it in less than 6 weeks. That's after years of trying (unsuccessfully) to sell an existing course!”
Your 1:1 work is taking everything you've got.
“Before The Incubator I was working myself into the ground. Since then I've closed my 1:1 practice and now get to focus on what I've really wanted to do for the longest time — running an online program for patients who have had a diagnosis of cancer.”
You've already tried creating something and it didn't sell.
“I created my first online program and launched it to… crickets. Just 3 sales.”
Then Kerry joined The Incubator. Four years later: over a million dollars in revenue generated from her online programs.
You have absolutely no clue about the tech.
“When I joined The Incubator, I had curiosity, expertise and commitment, but no tech skills or online teaching experience. Today, I'm celebrating the completion of my first ever live online workshop — a milestone that seemed impossible to imagine 3 months ago.”
You don't have a giant audience or an online-business background.
Tania created her first Instagram profile at the beginning of The Incubator.
“12 people signed up to my first program. Within 6 months of finishing The Incubator, I made $6,000 — enough to cover my investment in The Incubator, legal setup and website. The support from Hayley and the team was phenomenal. They were always there to answer my questions, help me refine my ideas, and build confidence in my online program.”
You're wondering whether your program could actually sell.
“My first webinar had over 800 registrations… and my first online program sold out!”
The Incubator has helped clinicians just like you go from expertise and ideas to a program they can confidently launch and sell.
HERE'S HOW:
By the end of the Incubator, you’ll have:
VALIDATED YOUR PROGRAM IDEA
Know what you’re creating, who it’s for and that there’s genuine demand.
DESIGNED YOUR SCOPE-SAFE PROGRAM
Have your participant outcome, framework, curriculum and appropriate professional boundaries mapped out.
CREATED YOUR OFFER + PRICING
Know exactly what you’re selling, what’s included and what you’ll charge.
BUILT YOUR DELIVERY SYSTEM
Have the essential program tech and participant experience ready to go.
CREATED YOUR AUDIENCE + MARKETING PLAN
Know how you’ll find the right people, build demand and launch your first cohort.
CREATED THE ASSETS TO SELL IT
Have the core messaging, sales-page structure and launch assets you need to take it to market.
For the detail people
See What’s Inside The Incubator
Click a section to see how we help you move from expertise and ideas to a program you can confidently launch and sell.
And we all know a step-by-step plan is useful.
But having support while you actually follow it is better!
Because knowing what to do is one thing.
Doing it around clients, children, admin and the rest of your life is another.
So inside The Incubator you will also get:
WEEKLY GROUP Q&A & COACHING WITH HAYLEY
Get feedback on your idea, offer, pricing and launch plan—so you can make decisions and move forward with creating, marketing and selling your program.
YOUR MENTOR + IMPLEMENTATION POD
Your assigned mentor checks in with your small pod twice a week to help you work through roadblocks, stay focused and keep building between calls.
WEEKLY TECH SUPPORT WITH ROB
Get help setting up your pages, payments, emails and student portal in Innovorise. Bring your questions to the live group calls and work through tech roadblocks—without sacrificing your weekend to YouTube.
INNOVORISE — YOUR ALL-IN-ONE BUSINESS + COURSE PLATFORM
Innovorise is the software you can use to market, sell and deliver your online program—with pages, emails, payments and your student portal in one place.
Start with ready-to-customise templates and prebuilt workflows, follow step-by-step setup videos, and bring your questions to weekly group tech Q&A with Rob.
Access is included until 18 December, with weekly group tech Q&A to help you get it working.
IMA - YOUR AI COURSE CREATION ASSISTANT
Imagine opening your laptop with an idea—and having help turning it into an offer, a marketing plan and the words to sell it.
Trained on the Incubator content, Ima helps you apply our frameworks to your program and draft your emails, video scripts and promotional content—without starting every task from a blank page.
Enrol In The Incubator And You’ll Also Get These EXTRA Bonuses
(Included at no extra cost)
The Clinician’s Online Program Legal Pack
Put the legal foundations around your online program — without trying to figure out every document from scratch.
Taking your expertise online creates a whole new set of questions:
- What needs to be in your Terms & Conditions?
- What do participants need to consent to?
- What can you say in your advertising?
- What protections should you have in place?
So we had a lawyer create a suite of templates and tools specifically to help clinicians put the foundations around an educational online program.
You’ll have a professionally created starting point to customise for your own program, profession and circumstances — rather than opening Google and hoping for the best.
What You’ll Get:
- Participant Information + Consent template
- Privacy Policy
- Terms & Conditions
- Advertising Checklist
- Movement Program Waiver, where relevant
Valued at $3,500
First Cohort Launch-in-a-Box
Ready-to-customise sales-page, webinar, email and promotional templates help you put your marketing plan into action—without writing every word or creating every page from scratch.
What You’ll Get:
- Webinar Slide Deck
- Sales Page Template
- Sales Page AI Assistant
- Opt-In Page Template
- Launch Kit Templates
- Lead Magnet Promo Templates
- Promo, Testimonial, Video + Countdown Post Templates
- Nurture + Sales Sequence Guide
Start with the framework. Make it yours. Launch.
You’ll have the roadmap, support and resources to get your program out into the world.
The only question now is how much hands-on support you want from us along the way.
Two Ways to Join The Incubator
Choose the level of support that fits you.
Both options include the complete Incubator experience: the 8-week roadmap, weekly group coaching and Q&A with Hayley, your mentor + Implementation Pod, weekly group tech Q&A with Rob, Innovorise, Ima, templates and bonuses.
The Incubator
The complete group implementation experience to create, launch and sell your online program.
PAY IN FULL
PER MONTH / 6 MONTHS
PER MONTH / 12 MONTHS
Choose your payment option next.
INCLUDED:
- 8-week Incubator program
- Weekly group Q&A calls with Hayley
- Assigned mentor + Implementation Pod
- Weekly live tech support with Rob
- Innovorise + Ima
- Templates, resources + bonuses
PLUS THESE BONUSES:
- The Clinician's Online Program Legal Pack
- First Cohort Launch-in-a-Box
BEST IF YOU WANT:
A highly supported group experience with coaching, mentoring, accountability and live tech support as you create and launch your program.
6 SPOTS REMAINING
Elevated Experience
Everything in The Incubator, plus more private strategy and hands-on implementation support.
PAY IN FULL
PER MONTH FOR 6 MONTHS
Choose your payment option next.
EVERYTHING IN THE INCUBATOR, PLUS:
- 4 private 1:1 strategy sessions with Hayley
- 4 hours of hands-on Innovorise tech implementation with our in-house team
BEST IF YOU WANT:
The complete Incubator experience plus private strategy with Hayley and more hands-on tech implementation from our team.
More Student Success Stories
I created an online program, by myself, a few years ago. It was amazing but it didn't sell at all. After that, I nearly didn't attempt creating and selling an online program again — until I found The Incubator. The Incubator gave me a step-by-step path to follow to get my online program created and sold.
Because building an online program as a clinician is different.
Teach you online business.
Helps you apply online business strategy inside the realities of a regulated profession.
Validate before building
We don't start by telling you to record eight modules.
Professional boundaries are built into the process
Not bolted on at the end (or completely non-existent!).
Implementation support, not information overload
You have coaching, mentors and tech support while you build.
Built specifically for clinicians and health professionals
So you aren't constantly translating advice designed for influencers, coaches or ecommerce businesses.
Good questions
Burning Q's other clinicians asked before joining The Incubator
What if I don't have an idea yet?
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That's okay — you don't need to arrive with the perfect idea.
The early part of The Incubator helps you work out what to create, who it's for and whether people actually want it before you spend months building it.
What if I've already built something?
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Come on in.
You don't necessarily need to throw it out and start again. We'll help you look at what you've already created and identify what needs attention across the offer, validation, positioning, structure, marketing or launch.
How much time will I need?
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There isn't one magic number — someone starting with an idea will need different implementation time from someone with an existing program, however we recommend between 3-5 hours per week.
The training is practical, calls are recorded and your mentor will help you stay focused on the next useful step instead of trying to do everything at once.
You do need to make time to implement, though. This is not a "buy it and absorb a business by osmosis" situation.
What if I can't attend live?
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That's completely fine.
You can presubmit questions for the weekly group coaching and Q&A calls with Hayley and group tech sessions with Rob. These calls are recorded so you can catch up, and your mentor, Implementation Pod and community help you keep moving between calls. Replays are available until March 18, 2027.
Private 1:1 strategy sessions with Hayley are included in the Elevated Experience only.
Is this only for psychologists and mental health professionals?
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No.
The Incubator is designed for clinicians and health professionals. We've worked with psychologists and counsellors, as well as OTs, physiotherapists, speech pathologists, dietitians, medical doctors and other health professionals.
What about professional and legal requirements?
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They matter — which is exactly why we address them inside The Incubator.
We'll help you think through the distinction between education and individualised clinical care, as well as scope, positioning, marketing and participant protections.
We provide education, frameworks and lawyer-created template resources, but these don't replace legal, regulatory or professional advice specific to your circumstances. You remain responsible for meeting the requirements of your profession, regulator and jurisdiction.
When does The Incubator start?
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We kick off the week starting October 12th.
We kick off the week of 12 October 2026, with 8 weeks of step-by-step training and live support continuing until 18 December. We'll send your access details and live-call schedule before we begin.
How long do I keep access?
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The core Incubator training and bonuses are yours to keep.
You'll have lifetime access to the core training materials and bonuses, including access to the most up-to-date version as we continue to improve the program.
The live Incubator experience runs until Friday 18 December 2026. That's when the live calls, community access and Ima support wrap up.
You won't lose the call recordings immediately, though. Live-call replays will remain available in your portal for an additional 3 months, until 18 March 2027.
So, in short:
- Core training + bonuses: lifetime access, including future updates
- Live calls + community + Ima: until 18 December 2026
- Live-call replays: until 18 March 2027
Do I have to use Innovorise, and what happens afterwards?
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No — you can use your preferred platform. Innovorise access is included until 18 December 2026.
Afterwards, you can keep the platform and group tech support for $147 AUD/month, or join Incubator Plus for ongoing business coaching as well.
You can also keep your existing website and link it to your Innovorise pages, checkout and student portal.
Do you offer refunds?
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Because The Incubator includes immediate access to digital training, resources, bonuses and live support, we don't offer refunds for change of mind or if you decide not to complete the program.
Please make sure The Incubator is the right fit for you before enrolling. If you're unsure, you're welcome to contact us with questions before you join.
This does not affect any rights you may have under applicable consumer law.
Still deciding?
Not sure if The Incubator is right for you?
Let's chat. Book a short call with our team and we'll help you work out whether The Incubator fits what you're trying to build.
No weird hard sell. Just answers.
Prefer email? Contact hello@therapistsrising.com
Your move
Your expertise doesn't have to stay tied to one appointment at a time.
You do not need the perfect idea.
You do not need a giant following.
You do not need to understand all the tech before you begin.
And you definitely do not need to figure the entire thing out alone.
If you've been circling the idea of creating an online program for months — or years — come and build the bloody thing with us.
Doors close Friday 9 October at 9pm AEDT.